A weekly discussion about digital marketing issues facing business owners and marketers today.
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Appointment of POPI Information Regulator Could Mean Earlier Implementation
South African Parliament recently voted to appoint an Information Regulator and the National Assembly voted in favour of the five candidates to run the regulator. Their appointment indicates that the Protection of Personal Information Act’s (POPI’s) remaining provisions coming into effect is imminent. Once the final provisions have been signed into law:
- Companies will have a one year grace period within which to comply
- Companies that gather, receive, hold or share information about their consumers/customer base will will be affected
- Ways in which information is to be collected, stored and disposed off will be regulated
In this week’s chat we discuss:
- How this will be implemented
- How practical this is in South Africa
- Why it is important that we pay attention to such provisions
- How this may actually lead to more information being freely given by our consumers and customer bases helping us build our email lists and databases
New Tools to Shape Conversations in your Comments Section
On top of its already existent features that allow you to choose moderators, blacklist words & phrases and hold potentially inappropriate comments for reviews, YouTube has come up with some new tools to help shape conversations in your comments section as a creator.
These new tools will allow content creators to:
- Pin comments
- Give hearts to favourite comments
- Have creator usernames
In this episode we talk about the importance of
- Interacting with your audience as an influencer
- Interacting with your audience as a brand and business
- The importance shaping conversations on YouTube and how to go about it
- Whether South African businesses are taking enough advantage of YouTube
- How these new tools will help guide conversations and how they can be used to build a loyal following and community on YouTube
WhatsApp is Testing a Clone of Snapchat Stories, Called Status
Facebook is yet again testing out Snapchat-like features on its platforms and this time it is doing so with WhatsApp. It is experimenting with a new Status feature that lets users share mood-setting pictures and videos overlaid with other custom elements such as emojis, with content disappearing 24 hours after it’s shared. Basically Snapchat. In this episode we talk about:
- What this means for the future of businesses and advertising
- Why is it important that we all keep a look out for “chat features” that various platforms and apps are launching
- Why Facebook may be doing this and what its game plan is
- What the future potentially looks like for SnapChat with Facebook integrating all of its once unique features across all its Facebook owned platforms
Speed Customer Service With Quick Replies & Welcome Messages in Direct Messages
Twitter is excited to announce two new features to create better conversational experiences between businesses and people on Twitter. With the introduction of quick replies and welcome messages, Twitter hopes that it will help businesses create rich, responsive, full-service experiences that directly advance the work of customer service teams and open up new possibilities for how people engage with businesses on Twitter.
While we have spoken previously about Twitter “grabbing for straws” in this episode we discuss:
- Whether this is yet another attempt for Twitter to stay relevant and whether it will work
- How this will help with engagement between users and businesses
- Whether welcome messages are indeed a good idea
- How quick automated replies may create better customer service
Shopping Coming to Instagram
Instagram has decided to take full advantage if the fact that over 84% of smartphone users in the US browse, research or compare products via a browser or mobile app but rolling out features that will allow users to shop on its platform.
Starting next week, Instagram will be testing out a way for consumers to learn more about various items that a business has posted about by simply clicking on a tagged product and having a new detailed view of the product open up. We discuss in this episode:
- The importance of providing product information to consumers earlier in their purchase journey
- How exactly this feature will work
- Why businesses need to take mobile users even more seriously than before
- How this ties into what we discussed above regarding “chat features”