A weekly discussion about digital marketing issues facing business owners and marketers today.
Brought to you by Afrodynamics.com.
Facebook Page Engagement Custom Audience: Target Those Who Interact
Facebook has always given marketers, businesses and brands an endless number of ways to create custom audiences and target those who engage with videos, lead ad forms and Facebook Canvas ads, and they have now introduced another way to create a custom audience.
In this week’s episode we discuss Facebook Page Engagement Custom Audiences, a new type of engagement on Facebook custom audiences that allows advertisers to create an audience based on engagement with their Facebook content and how businesses can use these audiences to the best of their advantage.
Facebook Says it Miscalculated More Metrics, But it’s Telling Advertisers Not to Worry
Facebook has checked its math again and it needs to make some corrections. In a previous episode of Afrochat Weekly we talked about how Facebook’s video viewing metrics were off but it turns out those are not the only metrics that Facebook has been miscalculating.
Facebook announced today that it has been incorrectly measuring how many people could see publisher’s Facebook page over the course of a week and a month and that these metrics may drop by as much as 55% once the bugs in these calculations have been dealt with.
In this week’s episode we talk about:
- What this means for businesses
- Whether businesses should really even care
- What metrics we should be aiming to increase as business owners
- The importance of identifying and establishing a bottom line so that things like these do not impact your business drastically
New Ways to Share in the Moment
Instagram updates do not seem to be slowing down as Instagram has launched two new updates this week: live video on Instagram Stories and disappearing photos and videos for groups and friends in Instagram Direct.
In this week’s episode we talk about:
- Why Instagram may be doing this
- Who their target audience is
- How this can be a great opportunity for certain types of businesses to promote their business
- Why businesses should take the opportunity to use the live video to promote their business and ideas on how to go about diong that
Snapchat to Add Features Reminiscent of Instagram
The more updates Snapchat and Instagram roll out the more they start to look exactly the same. In this week’s episode we talk about the new feature that was once unique to Instagram Stories that has now been adopted by Snapchat, the ability to go back and forth in the Stories.
The latest update also brings the ability to share a snap from one friend’s story to another as well back camera filters that Snapchat calls “augmented reality”. In this week’s episode we talk about why it is both Instagram and Snapchat seem to fighting for features that will keep the younger generation on their apps and why businesses need to pay close attention to what these social media giants are doing and why they are doing it.
Google Can Now Tell You How Busy a Place is Before You Arrive
Google introduced a nifty feature for its search engine last year that lets you know how busy a restaurant, coffee shop or bar typically is at any given time of the week but this week it decided to take that concept one step further by making this tool real-time.
From now on you will be able to know exactly how long the line is going to be before you go to a place. In this week’s episode we talk about the importance of this feature and how to get your business involved.
Facebook Launches a Unified Inbox for Businesses on Facebook, Messenger and Instagram
Facebook is unveiling a new feature that will make it easier for businesses to stay on top of conversations across Facebook, Facebook Messenger and Instagram without having to open the apps separately. Facebook is going to make it easier to respond to all comments accross the apps using the Facebook Pages Manager app which will now have a unified stream of all commentary as well as individual tabs for focusing on individual channels.
In this week’s episode we discuss what type of person or business this may cater to and both the pros and cons of having a unified stream.